Logo vs Brand Identity

The most common mistake is when you can't differentiate between these or make these as one. unless you are Coca Cola or Pepsi. Isolate your company logo from your brand logo.

Brand Logo

Always a brand logo requires to standout more and 80% of the time must be inscribed* in a shape to isolate it from the cluttered design of the label as a rule of thumb.

* Exceptions apply

Brand Identity

The logo is not always your brand identity, but an essential component of your brand identity, it combines with your brand color scheme, tone of voice, brand values & brand strategy.

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